blonde poker forum

Hi all,

At work we're currently looking into advertisers and brands that make claims about their products that aren't necessarily true, particularly in the sense that they aren't backed up by scientific evidence.

Things like 'guaranteed to make you feel younger' or 'will help reduce wrinkles' are what we're after.

Brands/Advertisers/Products that use these kinds of things as straplines are perfect.

Any suggestions are great.

Thanks.

Almost all slimming teas/slimming tablets shown in the sunday papers etc etc.

I remember the programme which ended up making Boots loads of money because it recommended their 'protect and perfect' range which was backed by scientific evidence. According to the prog if I remember properly if it says 'clinically proven' that doesn't mean its scientifically proven, just tested on people who then give their opinion on its efficiency. Not sure what the ASA ruling is on this but I know it has to be ver a certain percentage of people 'agree' before they can show the stats.

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Personally I don't think there should be any advertising restrictions. Cigarette companies should be allowed to run ads that claim using their product makes you look cool and cures impotence if they want to. Or an ad claiming that eating loads of sweeties are good for your skin and will make you bum smaller.

At least that would encourage more independant thought, and a fairer set of standards across all industries. The marketplace will take care of the very worst ones, consumers get to veto channels and channels get to veto ads.

At the moment you've got a ridiculous amount of regulations set in place by some well meaning but fking expensive quango that prohibits alcohol adverts to include any sort of subtle or implied suggestion that using their product will increase your chance of having sex.
Meanwhile the makers of spray deodarant can go as nuts as they want to in this regard. It hardly seems fair to me.

Some industrys are stifled by not being able to compete by making TV ads that they want. It's all got to be expensive fucking wierd shit so it's memorable and sells the brand without breaking regulations as to what they can and can't imply.

Sell your gold and your car, insure your car, had an accident at work and consolodate your debt people all seem to do ok. Why not let's encourage a bit  of economic growth in other industrys too?

/rant

thanks for the derail tankard.

Specifically looking for TV ads.

im not sure if this counts as they dont "say" anything, but the gilette ads where that pretty boy runs the "razor" across his chin at 100 mph

tilts me no end

Lynx adverts ...

BRING ON THE TRUMPETS!

keeps hunger locked up till lunch.

no it doesnt i am hungry after 2 hours!

webuyanycar.com won't give me a valuation on a 1975 trabant

men cant help acting on impulse

that is true tho

(http://sphotos.ak.fbcdn.net/hphotos-ak-snc1/hs263.snc1/9022_102550943092688_100000133492364_68557_5505181_n.jpg)

sorry bout that

Claw, just looked at your sig there.
Does Rick Astley still gig do you know?

Webuyanycar owned buy Carcraft imo stay away well away

aye http://www.songkick.com/artists/81555-rick-astley

worst rickroll attempt ever. no way I'm clicking on that, you even left his name in the url

He must be minted.

People attending his concerts ironically pay the same price for a ticket I assume.

Does he still gig, pff, he's got Peter kay supporting him for the next 12 months.

To get the thread back on track, I don't think it's very fair that Peter Kay is allowed to describe himself as a comedian when he advertises his DVDs.

 ;scarymoment;

Goodfella's Pizza. The only pizza recommended by the pizza fairy.

http://www.goodfellaspizzas.com/

hmm thanks Matt.

I don't think I'll be able to use that one unfortunately as the advert is designed to be understood by all non-gruffnut consumers as a joke.

3 words
 
in
fo
mercial

which ones and why?

Linx have a bajillion brands.

Can I ask what your going to do if you do find an add that brakes the rules

Just using them for a case study for a cosmetics client.

Ding hit the nail on the head in terms of why we are looking at this kinda stuff.

Red Bull

http://www.timesonline.co.uk/tol/news/uk/article702026.ece

Any of them - they all seem to offer a guarantee that a single application of their product will have you chased by hordes of fit females...

Which must be why so many of the kidz at the poker tables smell so 'lynxy' but I wonder why there are so few females around them?

Ads for butter or yoghurt drinks that contain omega 3 oils or bullshitofillus bacteria that will improve your digestion.

None of it backed up by scientific studies.

Oh and the iphone ads that show apps working in real-time, but they then show a disclaimer that "sequences have been shortened".

lol na

tyty these are perfect.

Also, thanks to a pm from Evilpie I used the head and shoulders ad which claimed that their shampoo would leave you 100% dandruff free. This is not true as it's impossible and they've since deviated from this strapline.

Another was ocean finance, who claimed you could get 6.5% APR whilst charging a 1% fee, essentially a disguise for the fact it was 7.5%.

Ah yes, bifidus digestivum and all that shit that is apparently found in some yoghurts.

How's about Yakult?

*Anything" that says 'part of your 5 a day'.

Ok it is part of your 5 a day, which is a govt recommendation, which is based on what has now been shown not to be a proven benefit against cancer etc.

http://en.wikipedia.org/wiki/5_A_Day

Check out the 'alternative remedies' shelf in Boots, full of stuff like tablets labelled simply 'Grief' and 'Tranquility'. Clearly suggesting that chewing them will help you overcome grief etc when there isn't the slightest bit of evidence to back this up.

Yeah, more unsubstantiated bollocks.

Just like homeopathy  - complete and utter nonsense based on an idea from 200 years ago that is completely flawed scientifically.  You won't find any ads for it on telly though, and there's a reason for that.

http://www.1023.org.uk/

So called 'superfoods'.  More marketing bollocks.

Halfords. "Up to 50% off all sat nav"

WTF does that mean?

To me it reads you can get a discount, of exact magnitude yet to be determined, but you need to buy all of them to qualify.

Good idea if it pays off, shift your entire satnav stock to one enthusiastic motorist.

Once he's bought it all you wouldn't be able to get him out of the shop though.  You couldn't tell him to 'get lost', could you?

;marks;

At least you'd know where you stand

When Powerade first came out it said on the bottle, "quenches thirst better than water" or something along those lines but they had to remove it.

Also do you remember the adverts for washing powder, Daz etc? Every time they brought a new one out they'd compare to the old saying the old was shit, wouldn't get oil out etc.. Then 6 months later they'd do it again but with something else like blackcurrant, that used to tilt me at 8 years old.

Guinness. They claimed for decades that it was good for you until they were told to stop due to zero evidence. Then recently it seems there's evidence to suggest it actually is!

http://news.bbc.co.uk/1/hi/health/3266819.stm

I might not use Guinness Nick.....they are one of our clients! lol

100% agree with this. And its takes advantage of the fact that people don't understand how their bodies work, so if they have a problem in the loo dept they think this will sort it out, when in fact it wont because a) it's not kept in the correct environment to maintain everything it says it has in it, once it's left the factory, and b) it will never work for them because its absorbed through the small intestine and doesn't really get to the bottom.

Good advertising taking advatage of peoples lack of knowledge.   

Pretty sure Guinness will be the cure for every disease in a few years time*, the stuff is just amazing.



*Except AIDS of course.

The L'Oreal adverts that say "You're worth it". Half the moo cows I see trudging round Tesco with L'Oreal in their trolley are surely being badly mislead.

If its still in time, my tarty bit has just pointed out a Loreal advert for a mascara which has some small wording at the bottom saying 'styled with lash inserts' - which basically means that the models in the ad could not possibly have only used that product to get their look.

A bit like when an exercise machine also has the fine print at the bottom of the screen saying 'works in conjunction with regular exercise and a balanced diet'

.

:D

YouTube: http://www.youtube.com/watch?v=HMGIbOGu8q0

LOL!
Never really watched that show, will give it a go now.

YouTube: http://www.youtube.com/watch?v=i1-bbz3crjw