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Community Forums => The Lounge => Topic started by: Sack it off on April 04, 2012, 01:27:01 PM



Title: Research on Red Bull's Brand Image
Post by: Sack it off on April 04, 2012, 01:27:01 PM
Hey guys,

I've received permission from Tighty to post this

If you have a free 2mins could you fill in this survey, it is for my University project on the Brand Personality of Red Bull.

1= Low and 5= High   for the scales

 http://www.surveymonkey.com/s/ZCFN89S

This would be much appreciated!

Thanks

Alex


Title: Re: Research on Red Bull's Brand Image
Post by: millidonk on April 04, 2012, 02:34:47 PM
Nice work. Survey Monkey is my nemesis. A question if i might, when you use their free survey designer, I am assuming they also host it for free. do you have to pay for the results once it closes? and do they just email them to you in say excel format? or do they give you a link where you can access them real time? Thanks

Just to be aware, as there is no 'routing' people can say they never drink Redbull and then answer Q7 saying how it makes them feel, i know it says 'if so' in the question text, but often people wont even read this or they are too stupid to realise. So if you include people who answer Never at Q6 and then go on to answer Q7 or Q8, it will have a negative affect on your results/analysis.

Couple of points which will help anyone designing a survey in future:

Gender questions should have a 'prefer not to state choice'
Any mutiple choice questions (i.e. Q7) should state that the participant is able to select more than one answer.

GL with the project.


Title: Re: Research on Red Bull's Brand Image
Post by: Sack it off on April 04, 2012, 03:03:55 PM
Thanks man I appreciate that.

Although on it's too late to make those amendments I will incorporate them into my conclusions and research limitations.



As far as I know you can see all of the results summary and you can download the results of each question in real time, I assume the results will be excel format.

You don't have to pay unless you what the PRO version.


Title: Re: Research on Red Bull's Brand Image
Post by: millidonk on April 04, 2012, 03:08:56 PM
Ah, nice one. Thanks for that.

This could take the RSQ quiz into a whole new dimension!!!!!!!!!!!!!! (TM)


Title: Re: Research on Red Bull's Brand Image
Post by: Sack it off on April 06, 2012, 09:41:21 PM
Thanks for all the replies.

milligan, as a forewarning you do have to pay if you receive over 100 responses