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Was really blown away after watching the sainsburys advert this morning. Thought it was brilliant.

YouTube: http://www.youtube.com/watch?v=NWF2JBb1bvM

For balance john Lewis

YouTube: http://www.youtube.com/watch?v=iccscUFY860

Too cynical to allow advertisments to be seen as anything other than what they are.

Crikey, that Sainsbury ad had me welling up!

Won't make me do my shopping at Sainsbury, mind, but cracking to see a bit of originality in these things.

But if your going to have to watch adverts, like we all have to these days. Why not make them good?

It's a great improvement on kerry Katona!

Being shallow I will choose Myleene Class over substance and sentiment lol (http://i676.photobucket.com/albums/vv126/Marston72/image065-10.gif) (http://s676.photobucket.com/user/Marston72/media/image065-10.gif.html)

YouTube: http://www.youtube.com/watch?v=y7QZjUMAKNI

I just dont get the JS advert - not sure how it persuades anyone to go their store.

Not Christmas, but the best "sentimental" advert of the moment for me;

YouTube: http://www.youtube.com/watch?v=XjJQBjWYDTs

Always wondered in that Christmas Day footy whether Germans won on penalties? :)

And whether Tikay was punting on the game?

Pretty uncomfortable viewing for me. Choosing to gloss over the other things that happened like 65 million people dying and instead shining a light on one very small redeeming feature in the name of selling frozen turkeys just doesn't sit well.

Even the christmas truces themselves are trivialised with everyone sitting around having a jolly old time until they decide to go for a kick about. What makes the message of the christmas truces so powerful imo is that to make peace brief though it was, the soldiers had to step over the bodies of their friends to shake the hands of their killers. The message in itself is a very positive one but it is a shame that the only way that it makes its way onto our screens is from the cheque books of big businesses.

Even in a foul, rat-infested trench, with thousands of people shooting each other for little more than inches of gain in a seemingly pointless loss of life, it is possible to do something marginally less horrible, even though you'd pretty much choose anything over being there at that moment.

Sainsbury's.




(I fear I might not "get" it)

You're not alone Tal. I feel it belittles the true enormity of the historical event.

Paul McCartney did it first anyway.

advertising agencies don't seem to really know what they are doing...for the past few years now all they seem to do is let an artist sell lots of songs...they seem more an advertisement of the song they use than why we should shop there this Christmas

The sainsburys one is top drawer though.

The Sainsbury's advert is brilliant.

But, and maybe I'm wrong here because I know nothing about advertising, I don't actually believe this will increase sales. Surely if you already shop at the same place week in week out you're not going to change just because of a nice war time advert?

It's mostly about a feel good factor associated with their brand. The fact people are talking about means job done basically.

I prefer the M&S advert.

I personally thought the sainsburys advert was a touch of brilliance