Was more to do with the x-factor bit. First website I'd spotted it on today.
Think Ennis Benefits from it as she fits the X-factor viewing demographic. Can't imagine Hoy or Wiggins coming out saying that there perfect Saturday night entertainment is a night in infront of the telly watching the show. Farah lives in the US so can imagine him being the same. Ennis on the other hand I can see saying she likes nothing more than listening to Bieber, One Direction and Take That.
X-Factor live final and SPOTY are happening around the same time.
Last year Cav won with 50% of the vote and got 160k. I'm guessing X-factor voting numbers are ten times that. You have Simon Cowell who is obsessed with winning and having no scruples in exploiting fame. Out of the four Ennis seems the most likely to fill the Cowell mold of someone that he could make millions from. It wouldn't surprise me if we end up seeing an Olympic Athlete charity song be Xmas number one this year after seeing this announcement. I think Simon Cowell is also probably the only person in the UK who would actually be able to manipulate the British public to vote for who he wants to win. I think of the four he's most likely to favour Ennis.