very clever - why can't every advert be well thought out like this.? - baffles me how so many bad adverts get released.
You have three choices
1) Spend millions on an advert that is really well thought out, excellently filmed and expertly produced
2) Spend a tidy sum on an advert that is a good idea, average filming and production
3) Spend absolutely nothing on a really bad idea, terrible filming and god awful production
And yet when people are talking about adverts they will talk about either (a) a select handful of the adverts from catagory (1) or (b) lots of adverts that fall into catagory (3)
WHICH IS WHAT THE ADVERTISERS WANT TO ACHIEVE - people talking about their advert, job done!!
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