It seems every year they struggle to get a sponsor and like it has been said many times by many people if it was such a good deal Jon Shoreman would have sponsored it himself.
I think the Olympics is a good deal .... but I don't sponsor that.
I think the Premership is a good deal .... but I don't sponsor that.
I did in fact sponsor one of the events myself, the very first (and only televised) Headsup Poker Circuit event.
We have run the WHPC for 7 years now, this will be the 8th. These types of events cost a lot to run and film. Each year the sponsorship money received has never covered the out going costs and I have personally lost money each year, some years more than others.
If I had the marketing capital to sponsor the WHPC for the next ten years, I would.
Regards
Jon Shoreman