Shares currently 121p....I remember saying Blackjack would lead to short term share price rises...
, perhaps this belongs on the betting board
My thoughts:
PartyGaming has enjoyed a strong Q4. Revenue forecast upgrades driven not only by the black jack click-through, but also strong poker customer growth and yield increases despite the cannibalisation impact.
Average gross daily poker revenue in Q4 to date of $2.67m is 14% ahead of Q3 with the daily average number of players up 5% and yield per active player day (net of bonuses) also up an estimated 5%.
Since the introduction of blackjack onto the poker site on 8 October, c 40% of PartyPoker players are playing both poker and blackjack with modest revenue cannibalisation at this early stage.
This cross-selling benefit is reflected in active casino player days which have risen to 1.6m in two months versus 185k in Q3. With gross casino revenues of between $0.8m-$1.2m per day, this is around 500-700% higher than during Q3.
The bear stance on this stock has been three-pronged.
1) Poker is ex-growth
2) Yields will fall
3) Margins are unsustainable.
In the short term these fears have been somewhat dispelled:
1) Q4 (to date) gross poker revenue has grown 14% QoQ and active player days are +38% YoY. Other key players, such as Sportingbet, also continue to demonstrate strong poker growth
2) Q4 yield per active poker player day has risen 5% QoQ to $17.4. (And poker growth rates are despite the cannibalisation of poker revenue by the black jack click-through)
3) Margins are expected to be 57.6% for the full year (H1: 58.9%) despite a sharp increase in staff costs post-IPO. The key metric, distribution costs (which includes marketing and affiliate costs), is expected to be flat
/H1.
It is becoming increasingly evident that the online gambling market is about scale, liquidity, brand, trust and cross-selling and not about single products.
Further consolidation in the market is inevitable.