Brand loyalty within the live Poker Industry - Dissertation

[JGill_DTD]

it feels like this could be fleshed out in about 20 minutes with Simon Trumper.

obv not trying to rain on your parade but it seems like such a niche thing, can't see how it could be padded out to dissertation length.

most comps don't even have guarantees, if they do and they get an overlay it will be reduced or it will be advertised more next time.


edit in general most places that do set guarantees, set ones they know they will hit, or they have conditional clauses, or they are French and just back out whilst lying.

The only place i've ever even seen 'aggressive' guarantees which favour the player is DTD, and DTD are not normal ldo.

Imo for somewhere like DTD, I wouldn't travel because there was value from an overlay, I would honestly travel because I wouldn't want Rob taking another hit even if they knew they would when they set the guarantee! Places in London constantly message me and I don't go there because I don't want them to do well!

Well I imagine this is another part of it, brand loyalty

I feel like the key part will be the research, which could take a long time to do due to having one major once a month (£500 DS) but obv the amount of time it takes wont dictate the word count and depth of it.

You could well be right, in regards to widening the working title, may have to take a much wider focus on Social Media within poker.

Thanks for the suggestion, will have a think into the chapters and chat it out with my tutor

[titaniumbean]

yeah I instantly thought about SM in Poker in general, can take a look at the effect on guarantees of just 'communication' in general. ie phone a mate tell him to come down etc.

the poker boom has coincided so much with the technology boom that it's hard to have much to compare it to.


also surely your research can be done 'through' social media!


technology itself has had such an effect on poker, be it through hole card cams increasing interest and understanding of the game, applications to help people improve their games etc etc. It just seems that live overlays are a bit narrow.

Stars are moving towards a more social/community based approach, with the new boom player tweets etc.  and they know a hell of alot about running donkaments both live and online and sizing them up for guarantees. am sure they could be of help.

[JGill_DTD]

yeah I instantly thought about SM in Poker in general, can take a look at the effect on guarantees of just 'communication' in general. ie phone a mate tell him to come down etc.

the poker boom has coincided so much with the technology boom that it's hard to have much to compare it to.


also surely your research can be done 'through' social media!


technology itself has had such an effect on poker, be it through hole card cams increasing interest and understanding of the game, applications to help people improve their games etc etc. It just seems that live overlays are a bit narrow.

Stars are moving towards a more social/community based approach, with the new boom player tweets etc.  and they know a hell of alot about running donkaments both live and online and sizing them up for guarantees. am sure they could be of help.

Haha yeah, I expected this would be the main way I could conduct it, although I'd like to take a specific sample from a tourney getting info from players who late reg into a certain tournament, to see what the biggest factor was on a given day.

I really wanted to do it based around Dusk Till Dawn as you may have guessed so tried to stay away from online with Stars having a huge grasp on the market, as well as FT now being back in the game. Saying that this could be a lot more feasible, in fact I'm focusing on Stars in a couple of other modules here, so would help it tie in.

Think I will speak to my tutor about this and see what direction they feel is most feasible. Find it difficult to do this, takes an entire day to explain the poker industry to them. Would definitely like to keep the social marketing aspect of it, since twitter is huge in the Poker Community.

Thanks so much for the discussion as always, the more i talk about it the better idea I get, and it just isn't the same when I'm trying trying to talk to peers outside of the poker industry about it, due to the market being complex and as you said, difficult to compare it to others.

[titaniumbean]

specifically re late reg the reasons are going to vary depending on pro/rec whatever phrases you use to least insult people.


'I only just finished work'

'I just punted another tourny'

'Im shit with 300bb, waited till I have 30'

'I don't know I just woke up this wasn't the plan'


looking at the few who chose to late reg because of communication or social media seems like it would be a hard task.



If you're specifically looking at DTD for guarantees/overlays it'd give a joke skewed impression of the poker industry in general! as there is no one like them.

when the fox first started up it's monthly comp they didn't even put a guarantee on it. the main plan was build it in central london and they will come or will be walking past anyway. so much of DTDs traffic for the weekly/monthly comps is travelling support that a last minute tweet cant make all that much difference to alot of people.

[kinboshi]

Careful using social media to get obtain feedback. Introducing bias...

[JGill_DTD]

Careful using social media to get obtain feedback. Introducing bias...

well would be hoping to get anonymous responses, through online questionnaires I imagine as supposed to spurring riots. Would obviously need to take into consideration implications of the data collected.

Would quite like to do the majority of research in person, get a better feel of what they think on the day as supposed to trying to remember past events. This also gives me a decent excuse to play more pokerz!

[kinboshi]

No, I meant asking people via social media is not asking a representative cross section of poker players.

[titaniumbean]

at the same time, for SM to be affecting someones decision they have to have some access to it!? but yeah important to note with your research methodology.

[JGill_DTD]

No, I meant asking people via social media is not asking a representative cross section of poker players.

yeah this is true, otherwise I'd just get those influenced by social media, as supposed to regs that don't understand how to work a computer

[JGill_DTD]

I've now had a nice chat with my tutor, who I even bought a box of chocolates for, for added brownie points!

I've been given plenty of avenues to go down, And have conducted a survey to see where the most interesting results come from, which I can then delve into.

Since I'm playing the GPS tomorrow I will print a load off, hopefully get a fair few responses, so if you see me please give me a nudge!

Otherwise I would be over the moon if whoever is reading this could take just a couple of minutes to fill in my survey:

https://docs.google.com/spreadsheet/viewform?formkey=dGpZc1JWSldJT2JZcHczdFdlcno2b1E6MQ

I look forward to documenting some of the more interesting findings!

[bobAlike]

Done, although I answered the under 25 by mistake. Feel free to remove the response.

[JGill_DTD]

Done, although I answered the under 25 by mistake. Feel free to remove the response.

No worries, thanks!

[mondatoo]

Done, although I answered the under 25 by mistake. Feel free to remove the response.

[JGill_DTD]

Done, although I answered the under 25 by mistake. Feel free to remove the response.

tyty, thanks to everyone who has already filled it in

[tight4better]

No, I meant asking people via social media is not asking a representative cross section of poker players.

This, massively.