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http://www.dailymail.co.uk/sport/football/article-3059608/FA-Cup-set-renamed-Emirates-FA-Cup-three-year-30m-sponsorship-deal.html

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It's a great idea by Emirates. They want to tap into the English football market and tell football fans about their brand. This is their first foray into English football, isn't it? Don't think I've heard of them before.



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I never understand what peoples issues are with these things. It will always be known as the fa cup to every football fan.  Who cares who sponsors it or if it is sposnored or not.  It has been sponsored for years effectively anyway by eon and Budweiser just in a slightly different worded manner. I have never heard anyone call the fa cup anything other than exactly what it is, the fa cup, in these years. I can't see that changing by putting the sponsors name in front of fa cup rather than after.  I just wish the £10m would all go into grass roots football rather than paying off the banks who built Wembley.

Maybe it reflects Arsenal's utter dominance of the prestigious FA Cup?

Agree totally with the Arbster.

The same way I don't see the problem with renaming Hull, because it doesn't matter what the "official" name is - Hull City will always be Hull City if everyone calls them that.

Are Bournemouth still officially called "AFC Bournemouth"?

It annoys me somewhat that Royal Ascot won't let their races be sponsored.

Some tracks are in sever financial trouble and the money ploughed into keeping Royal Ascot sponsor free could be used to save them.

I have no idea who currently sponsors the Derby. the King George or The Champion Chase for example.

Guys, especially the Camelster, you must respect our Sponsors.


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Investec/Stan James/Sporting bet i think.  I haven't googled.  I can't say i have ever noticed Royal Ascot is sponsor free. 

Investec is almost definitely right, but no idea who they are or what they are trying to flog.

I don't think SJ is right. They sponsor the Champion Hurdle don't they? I'd love to buy what they are they selling, but they won't let me.

Sportingbet used to sponsor the Champion Chase, but Ithought they gave up a couple of years ago. Might be wrong though.

Googling now.

Ban

1. Investec
2. Betway
3. William Hill

If two people who gamble as much as Mark and I do couldn't correctly name these 3 sponsors (Arb got one tbf) I have a feeling they are wasting their money.

agree.  I have never understood why betting firms pump so much cash into sponsoring actual races.  IMO the only real benefit comes from 10-20 year long sponsorship so the race is known as 'your' race.  ie coral cup, whitbread, henessey, stella artois tennis etc etc.  Anything less than 10 years to me seems a total waste of money.  The real value comes from the long term sponsorships when the race/event is actually known by the sponsors name rather than the race name and when a new sposnor comes in they still refer to the race/event by the old sponsors name.

The value of the exposure your brand gets in these later years is worth far more imo than each year in the early days of the deal and the double whammy here is the firm will probably get a cheaper deal from the race course in the later years because of their loyalty over the previous 10 years.  Always find it amazing why firms build up their image then pull the plug on an event once they have overpaid in the early years and done all the ground work.

Agree somewhat.

But even then is it worth the money?

I know the Queens Club tournament is called the Stella, but it definitely doesn't inspire to me buy a pint of their product.

If they are sponsoring an event to give clients and staff a jolly up once a year - fair enough. If they are trying to sell more of their product it must be the biggest waste of advertising cash possible.

you don't know what Investec is?

i'll explain the strategy behind the sponsorship in a bit.

Without knowing i would imagine the clue is in the name.  They must be an investment firm/hedge fund or something similar?

I could probably make a pretty accurate guess, but I have don't know for a fact who they are or what they do.

investec, one of the biggest south african banks

came into the UK via acquisition

now a big wealth management company here, pension provider, private bank etc

their sponsorship presumably taps into the establishment element of the derby, the top hat and tails part, where wealthy abc1's associate investec with an event they enjoy and use them for their own financial products

other sponsorships, test cricket and international rugby...same principle...sports with wealthy customers


think the derby runs to 2022, cricket runs to 2021 so its all about long term brand awareness with those segments of the population

My "pretty accurate guess" was pretty fucking woeful.

They are a bank? Assumed some sort of hedge fund or something.

#sponsorshipfail

I'd have to disagree at about 9.9 on the disagreeable scale there Keith.

Why on earth would any bookie want to attract Clients like you two? They want ice creams, not sharps.

The sharps won't be attracted, or otherwise, by fancy sponsorship, or a box at QPR, (do they have boxes?), they worry about 2 things only - the best price, & getting on.

 

I take your point, but the fact that out of 6 opportunties to name a sponsor, between us we correct named 1, seems like there is zero product awareness.

to be fair, you'd only need to type the name in to Google to see what they did.

It is very precisely targeted at those who do not have Accounts, though. After, say, the Grand National, firms are not greatly fussed on what they won or lost on the book, that takes care of itself, they look for one number - acquisition.

As pro punters, guys like you & Argue know every firm already & have accounts with them all.

And as Pro punters, you don't have an ounce of loyalty (& I agree, why should you?) to any firm, you'll bet ONLY where the best price is.  Targeting advertising & marketing spend at you guys would be setting fire to money.

And imagine a bookie spending money telling you about a new cash out option. You'd sit & laugh. But cash out is stunningly popular, it is even a measureable profit centre now. What does cash out do to a 115% book? It makes it, I assume, a 120% book, or whatever.

As to the Sponsors name, the world has been changed by digital. By attaching "Investec" or whatever to the Epsom Derby, they will get millions of new clicks, & they can put an assumed value on these clicks.

Advertising has completely changed in the last few years. The big companies have an army of click-counters & analysts in their office, & whole departments of SEO & Social-Media consultants studying analytics all day. It does not make much sense to you & me, but it does to them.

Best sponsored competition was the Milk Cup.

On a recent stag do with some 365 traders i was staggered at the amounts of money cash out makes for them.

Now that WAS ridic.

A Government agency trying to use up it's annual budget, imo.

And that is on top of their "book".

And this is my point - you & Camel would not touch cash-out in a month of Sundays, so why waste money targeting you?