Is that audited circulation?

Funny you say that because PokerPlayer and InsidePoker were the only mags to ever release audited figures. None of our competitors (full disclosure, I work for PP as well) have ever released audited figures. That doesn't stop us getting them though, so we know how many our competitors sell on the newsstand. The figures our competitors actually release are the numbers they give away at casinos and clubs. So, erm, yes.   

Funnily enough, out of all the covers we've done, we've only had a few women on there and they've been the worst sellers. Our stock is Hellmuth and Negreanu - they always fly off the shelves. Perhaps it's because the women we've put on the cover are known for their poker first, but we've never had a celeb on the cover, and unless one goes on to win a major, major, tournament, we never would. Abi's going to have to do more than win the ELC to get her face on there

Great debate. And the fact this thread's rumbling on and on (and I noticed picking up a few extra satellite entires for the ELC along the way) is great for Ladbrokes. As is the national press coverage, glossy women's magazines, etc, etc.
How women are used in poker is much wider than just poor old Abi. Michelle Orpe, Kara Scott, Liv Boaree have all been getting lots of coverage recently and this isn't just for their achievements in poker. Liv has had about three or four front covers over the past couple of months and this is because she's an attractive woman (who plays a bit of poker). That's why Absolute Poker signed her up and she's already paid them back in coverage for their initial investment. As has Abi.
Colch Kev makes a great point - I don't really agree with the idea of single sex tourneys either, but while they exist, providing edge and value for the same established players year after year, is is too much to ask for Ladbrokes to try and make some brand awareness out of it?
PokerStars signed up Boris Becker to promote the Dortmund EPT. Was this for his poker skills? OK, he's proven in his specialised field, but surely, so is Abi. And whether you agree with what she did or not, or whether you think she's classless, is largely irrelevant to this debate. Remember that David Williams started his career making films that were much more questionable than Abi's.
My opinion:
Single sex tourneys - bad.
Abi Tittmuss being used to promote a single-sex tourney - couldn't care less.