i always thought that the blonde "business model" was based on attracting new forum members thru the live updates who then provide revenue by either spending money with blonde affiliates and/or play on the blonde card room.
Based on this, only the number crunchers will be able to discern the true cost of doing the live updates over the long term benefit to blonde in terms of revenue.
I would suspect that sticking to doing live updates from the domestic competition will ultimately limit the growth potential of blonde. It may even have reached a critical mass already based on UK members. The only real areas of growth left are in a european/global market place. So ultimately it is a fairly hard headed business decision as to whether reaching these new members is worth it.
This is a cracking post and reflects a few of my concerns, except Lazaroonie said it much better than I ever could. For me, just saying that the EPT updates don't bring us enough card room revenue is too simple and slightly rash. These events bring in a sea of guests and attract many NEW viewers who may not have even heard of the blonderoom cardroom before. Surely these are the guys that we should be trying to lure in rather than the same old UK crowd that already know about our cardroom. In this sense, I believe the problem lies more in the way we market our cardroom, so perhaps it might be better to look at aspects such as the banners, our update thread spam, etc rather than merely saying 'right, let's cut back' without looking at it from all angles.
However, having said this, the cost of the European updates are so huge that I fully understand the reason for the cut-backs and would make exactly the same decision if it were down to me. I just hope that we don't ultimately brush them aside all together and perhaps one day come back to them when our marketing strategies have been tweaked, as I believe there are plenty of customers out there beyond what is perhaps a near exhausted UK market.
Great thread.
!!
First you say it was "a bit rash", then you say you'd make exactly the same decision!
We have not made a "cast in stone" decision, we are chewing it over, & we are asking for the views of the blondes.
Which seems to be, to my mind, the sensible thing to do.
Of course we want to cover all the EPT's! But we have bills to pay, wages to meet, & that comes first. Always. Borrowing to survive ain't gonna happen. And we want to spend our Live Update Budget on where the blondes most appreciate it. By doing so, it gives us the best opportunity to monetise them, by getting migration from the Updates across to our Cardroom.
Our primary responsibility is to get the optimal use of the Shareholders Funds. Which is why I started the thread, because we are not quite sure what is the right route forward. And our Members are the best folks to ask. We can't ask those who are not Members, now can we?!
I said that simply saying (not necessarily saying anyone is saying this!) that there's no potential market via EPT updates without considering that perhaps our approach to promoting our cardroom to this audience needs refining is a 'little rash', not the decision itself. Decision is perfectly understandable in my eyes.
Just giving an opinion, which is what I believe this thread is for, that the problem doesn't necessarily lie in the fact that we can't get our European friends on board, just that our strategies being presented to this audience via banners, thread spam, what we promote, etc may need to be fine tuned.
ps. Ian. I shall work on my norkage. I agree standards have slipped recently and I can only apologise.
Author