New Sponsor

[tikay]

So my G Casino you can earn loyalty points inside (I have enough for a pint right now) can we align our GCasino online account with our live GCasino account (so I can save up for two pints)?

That is certainly the plan.  However the Points Scheme hasn't rolled out across all the live casinos yet so the data geeks may take a little while to hook it up online as well.

Hopefully I'll be able to arrange some sort of interim solution though, where Points earned online can be converted for local tourno entries or food/drink vouchers etc.

I did mean to congratulate you on such a splendid choice of guy in Mr Rutter. I've been trying to think of someone who would have better fitted the role - that's tough. I can only think of, maybe, just 2 players, one of whom is not available. A perfect candidate, well done.

But I can't be so praiseworthy of the mixed messages I am getting as to where Blue Square & GCasino.com "fit". It makes no sense to me at all. They are, after all, in the same ownership. I can only assume that the long-tem plan is to go with one or the other. Nothing else would make any sense.

Is Gcasino/com also in i-Poker? If so, I feel for them. God help them if they have winning players.

[Jamier-Host]

But I can't be so praiseworthy of the mixed messages I am getting as to where Blue Square & GCasino.com "fit". It makes no sense to me at all. They are, after all, in the same ownership. I can only assume that the long-tem plan is to go with one or the other. Nothing else would make any sense.

I think it is pretty common for a company to have more than one brand and market them in different ways.  Remember that the vast majority of people are unaware that the two brands are even owned by the same company.  Even the Mecca Bingo relationship is more obvious with so many clubs now located next to G Casinos.

You are right in a way though as once the gcasino.com poker product launches you will rarely hear the words "Blue Square" and "poker" associated with each other any more - unless you happen to be a sportsbook customer that we are cross-promoting our additional products to.  The primary poker outward-facing brand in the business will instead be gcasino.com and will be marketed as such.

That doesn't mean Blue Square Poker will disappear though.  We get huge numbers of new accounts every day through the sportsbook and will continue to promote the poker product to these customers, plus continuing to deliver the same service and range of games to existing players.

I suppose in a simplistic way you could label Blue Square Poker as the brand aimed at new/casual players going forward, with G Casino Poker aimed at those who already know/play the game and have aspirations to play in bigger events such as the GUKPT in conjunction with the live casino partnership.

[tikay]

But I can't be so praiseworthy of the mixed messages I am getting as to where Blue Square & GCasino.com "fit". It makes no sense to me at all. They are, after all, in the same ownership. I can only assume that the long-tem plan is to go with one or the other. Nothing else would make any sense.

I think it is pretty common for a company to have more than one brand and market them in different ways.  Remember that the vast majority of people are unaware that the two brands are even owned by the same company.  Even the Mecca Bingo relationship is more obvious with so many clubs now located next to G Casinos.

You are right in a way though as once the gcasino.com poker product launches you will rarely hear the words "Blue Square" and "poker" associated with each other any more - unless you happen to be a sportsbook customer that we are cross-promoting our additional products to.  The primary poker outward-facing brand in the business will instead be gcasino.com and will be marketed as such.

That doesn't mean Blue Square Poker will disappear though.  We get huge numbers of new accounts every day through the sportsbook and will continue to promote the poker product to these customers, plus continuing to deliver the same service and range of games to existing players.

I suppose in a simplistic way you could label Blue Square Poker as the brand aimed at new/casual players going forward, with G Casino Poker aimed at those who already know/play the game and have aspirations to play in bigger events such as the GUKPT in conjunction with the live casino partnership.

Well I wish you luck with that!