Villian is a friend, really good player and we don't tend to be involved in a lot of hands together.
But there is a history of bluffing between the two of us.
I have

OTB, £35 behind. Villian in cut off has £15 behind, he 3xes the cut off, to 30p. I call.
I should probably have 3 bet here. I call every1 else folds.
Flop

Villian bets 0.80 I call.
Turn is

It goes check check, I'm slow playing this just because of who i'm against cause he'll normally just fold 2 a bet here.
On the river

Villian checks, I over bet the pot, pots £2.55 I bet £3.30, and he shoves for £14 lol
I call, can't ever fold here right? As played?