Horse Racing Coverage: you are the producer

[TightEnd]

i had a bit of trouble with the coverage

Chapman was constantly saying "xyz wins at 9/2, that means if you put £2 on you get £11 back" etc

so its catering for a new to betting public. However why would a new to betting public be watching racing purely by the act of it switching from Channel 4 to ITV or ITV4?

The Morning line equivalent had no betting content.  I do think that the old Channel 4 programme often had too many jockeys masquerading as tipsters but the ITVprogramme went too far the other way to me. Wanting to focus on the "human interest" side of racing is fine but outside the derbty, grand national etc the racing viewer doesn't much care i suspect, yet the produers seem to think they have alighted on a huge potential audience of racing newbies. I highly doubt there is one on a random saturday on ITV4.

that said, big fan of Ed Chamberlain. Luke Harvey should try less hard though

[doubleup]

Wouldn't "try to create new horse racing bettors" be one of the objectives of the show?  So spoon feeding info about betting would be part of this?  They want to try and keep casual viewers with as much inclusive material as possible.

From a "growing the sport" point of view it's a pity we don't have a decent Tote any more.  US style exotics - eg a "pick 6/5/4" over the races being shown on the TV could provide low cost betting entertainment, discussion points etc.

[TightEnd]

Wouldn't "try to create new horse racing bettors" be one of the objectives of the show?  So spoon feeding info about betting would be part of this?  They want to try and keep casual viewers with as much inclusive material as possible.

it is, but for the derby, grand national, ascot etc where you are going to have casual viewers fine. try and keep new viewers

for ITV4 in mid january i doubt there are many new to racing viewers at all, so your balancing act (new viewers, regular punters) can be skewed away from "put £2 on and get £11 back" and more towards content that will energise them.

doesn't need to be one size fits all weekends.

[arbboy]

Wouldn't "try to create new horse racing bettors" be one of the objectives of the show?  So spoon feeding info about betting would be part of this?  They want to try and keep casual viewers with as much inclusive material as possible.

it is, but for the derby, grand national, ascot etc where you are going to have casual viewers fine. try and keep new viewers

for ITV4 in mid january i doubt there are many new to racing viewers at all, so your balancing act (new viewers, regular punters) can be skewed away from "put £2 on and get £11 back" and more towards content that will energise them.

doesn't need to be one size fits all weekends.

This is the key to its success long term.  There are two different products here effectively which is why they are on two different channels.  If the same customers were watching the same show every week it would always be on itv not itv4.