Wouldn't "try to create new horse racing bettors" be one of the objectives of the show? So spoon feeding info about betting would be part of this? They want to try and keep casual viewers with as much inclusive material as possible.
it is, but for the derby, grand national, ascot etc where you are going to have casual viewers fine. try and keep new viewers
for ITV4 in mid january i doubt there are many new to racing viewers at all, so your balancing act (new viewers, regular punters) can be skewed away from "put £2 on and get £11 back" and more towards content that will energise them.
doesn't need to be one size fits all weekends.