Says the Man who drives a ?
I bet you also think Aldi food is the same as M&S food.
Ok Laz Entertain me, talk to me about a prestige marques.
All good fun
Regards
M
Just because they are both German companies, you should be looking to ally your brand with someone stronger than Aldi....anyway...
I have driven many prestige marques in my time, and have spent more than my fair share of hours in car dealerships - I am merely responding with my experiences of how I am treated.
Currently I drive an E-Class merc, which I have owned for about year. At the time I tried out a BMW 5 series and was hugely disappointed. In comparison to the previous 5 series it was a huge let down. It felt cheap and nasty. (too much plastic). The attitude of the dealer was pretty poor as well, like a "these cars basically sell themselves". Well, not to me they didnt.
As I said I have bought and sold many prestige cars over the years. In terms of the dealership experience, this is what is likely to make you go back as much as the car experience. If I am spending over 30 grand on something, I want to be made feel special.
Jaguar : Had 4 of these. Maybe the cars were less than reliable, but the dealerships brilliant. This all changed tho when they started selling rebadged mondeos.
Lexus : The sales guy I knew from Jag went here, I bought a GS from him once. Great Service
Mercedes : Had some bad experiences of merc dealerships, but my local one is really good.
BMW : I was interested in the X5 when it first came out. I was basically told I couldnt have one cos they were keeping them all for their "special customers".
Audi : Awful, just awful. It was a shame, cos I really fancied a Q7 at the time.
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