I am all in favour of annual awards, whether sport or poker. A time to reflect on successes during the year and all that.
Are you telling me that if you were to win the European player of the Year award that you would reject it?

yes i would reject. if i won a leaderboard etc that would be great but i wouldn't accept anything chosen by somebody and sponsored by 'insert corporate name here', if you do you're just a corporate whore and either to vain or too much of a mug to realise your being used for someone else's gain.
don't get me wrong but things like bbc spoty are fine, exactly as you say a reflection on the year and voted by fellow citizens.
But what about the gain for yourself? To me it is a win win, the company gets publicity and you can quote that you are the xxx player of the year which helps you win a sponsorship deal etc.