I suppose nothing should surprise us these days, but the PR peeps live in their own little world, & I have to admit, just as some folks think DB really did predict the Lottery Result, there are some folks who actually fall for this kind of thing.
Whatever next - HM the Queen, or Tony Blair, helping Hellmuth to rev up the start of a Poker Tourney?*
* For Daily Mail readers, I'm joking, it will never happen.