I ought to count how many times per day I use google - it may be hundreds. All for free.
Love it.
In Google's eyes they are not doing this for free. Each time you use a google product they are building their profile on you which gives them considerable marketing value which has translated to making them one of the most powerful companies in the world.
15 years ago it was hard to imagine any company could afford to develop google maps/street view/earth to the extent they have. It would be interesting to find our how much that project cost them.
Yes, I'm familiar with that line, but it does not trouble me at all. They make absolute fortunes, & deserverdly so imo, they innovated, invested & worked hard to deliver a great, world-leading product. They deserve their success in my view.