When , if ever do you think these sponsors are going to put money into the prize pool instead of select individuals?
Currently there are few events with added money and these tend to be the ones made for TV.
Over in the UK we had The Ladbroke Poker MIllion (+$850k) and the forthcoming William Hill tournament (+$115k) which have added money whilst in the US they are not quite so generous except for the odd freeroll or invited player made for TV events. where money has been added.
As TV audiences have grown so too has corporate interest and The WPT has already got sponsors who pay to have their name associated with the tour and have done so since its onset.
I reckon before the end of the year we will have some tournaments with zero entry fees/commission in the USA and added prizemoney and within a year we will get something like a Mercedes Classic or Kia/Coca Cola Open. In fact some of these have already taken place on both sides of the pond but these have been TV specials or PR exercises by various sites.
Additionally I also feel that we are going to get more player sponsorship in the form of non internet logo wearing in this same time frame and Erick Lindgren already has a Bourbon company logo on his shirts and has done for some time.
It all takes time but this logo move by the Travel Channel and the WPT will certianly help to accelerate things along the right way.