I think the question of sponsorship is very different to that of a backing agreement, in which both player and backer are seeking a financial return in (generally) a private arrangement.
Basically, there seems to be little downside to a sponsorship deal for a player, other than his own personal feelings regarding being tied to a sponsor/schedule and having to potentially share out any winnings he/she achieves.
Equally, its very difficult to determine who would be a 'good' sponsored player for a particular sponsor. Some sponsors would love a 'brat' type character who will generate a lot of exposure via their antics while consistently failing to achieve any success compared to a well-mannered, winning player who only generates publicity when making a TV table. Neither is wrong. The decision lies solely with those stumping up the cash and their particular goals from doing the deal.
Personally, I'm frequently frustrated by the fact that Player A or B has a sponsorship deal when I could think of many 'better' players in terms of understanding/knowledge/ability/manners who would, in my opinion, generate more success in financial terms. However, tournament success is not the only relevant consideration to any sponsorship deal so, provided that sponsor and player are happy with the arrangement, then I guess its really no-one else's concern.
Sheriff
(Available for sponsorship, considerable shirt-advertising space available!)
