Good & Bad Advertising Campaigns - Help appreciated!

[GreekStein]

I'm currently working on a presentation on good and bad advertising campaigns and it would be really useful to hear people's opinions on campaigns (past & present) that you have either liked or disliked.

More importantly we're after campaigns that have been successful or unsuccessful in a commercial or PR sense (though obviously this usually goes hand in hand with ads that people like and don't like). If anyone knows of any advertisers/companies/brands that have carried out any of these please post on here what they are. If you know of anywhere which has any supporting data (even an article) to back their success/failure up this would be greatly appreciated!

Thanks,

Cos

[AndrewT]

I remember reading somewhere that, in terms of amount of extra sales, Jamie Oliver's Sainsbury's ads are the most successful advertising campaign ever in Britain.

[GreekStein]

I remember reading somewhere that, in terms of amount of extra sales, Jamie Oliver's Sainsbury's ads are the most successful advertising campaign ever in Britain.

That's exactly the sort of thing I'm after - was it online you read it?

[Colchester Kev]

I remember reading somewhere that, in terms of amount of extra sales, Jamie Oliver's Sainsbury's ads are the most successful advertising campaign ever in Britain.

But not for Sainsbury's ... everyone watches those adds and thinks "Oliver is a cock, lets shop at Tesco" ... so those ads have made Tesco many millions

[AndrewT]

I remember reading somewhere that, in terms of amount of extra sales, Jamie Oliver's Sainsbury's ads are the most successful advertising campaign ever in Britain.

That's exactly the sort of thing I'm after - was it online you read it?

Think so.

Just credit the source as 'The internet' and I think you'll be OK.

[cdw1111]

    How about B.A's disatrous change of branding colours in he late 90's,the staff hated it,the punters hated it,the city hated it and with one swoop of a hankie Maggie Thatcher go it change back.
http://news.bbc.co.uk/1/hi/business/1324788.stm

[kinboshi]

The chicken tonight campaign was the 'most annoying' TV ad in the UK during the time it was running (with the Daz Doorstep challenge 2nd), according to studies.  However, during that period sales of chicken tonight accounted for a massive percentage of ready-made chicken sauces in jars (and the success was off the back of the tv ad campaign).  The reason being that although everyone though crap ad they didn't associate that with a crap product.  Even though it probably was.

Where did I get that from - someone who worked for Unilever and was lecturing about advertising when I was at uni in about 1995.  So that's my sauce.  Don't know if there's anything to substantiate that though.

A bit of trivia.  The 'tick follows tock' Guinness ad was voted as the 'best' tv commercial by someone or another.

[Longines]

Levi 501.
Apple 1984.
M&S food.

Hoover - free flights.

[GreekStein]

Thanks AndrewT.

Thanks Boshi too - I've got Guinness covered as it's one of my clients anyway!

Any others are much appreciated - particularly if anyone has any figures for a campaign showing success or failure.

Need quite a few more on this!

[TheChipPrince]

Coke xmas ads, everyone likes them...

[kinboshi]

Just found out that Chicken Tonight was the first in the UK to use a red button interactive service to promote the product in the year 2000.

[kinboshi]

I'm going to check this one now, but I believe that the first product to be advertised on TV in the UK was in 1955 - and it was Gibb's SR toothpaste.


(Just Googled, and I remembered correctly: The first commercial shown on TV in Britain was for Gibbs S R Toothpaste and was transmitted at 8.12 pm on Sept 22 1955 during a variety show hosted by Jack Jackson.)

[GreekStein]

Levi 501.
Apple 1984.
M&S food.

Hoover - free flights.

Thanks - I found these from google too but should have been more clear to ask for more recent campaigns. Ideally within the last few years.

[Longines]

Google? Pfffft.

M&S was pretty recent - I know one of their main media buyers and apparently footfall increased by 17.5m.

[Geo the Sarge]

The chicken tonight campaign was the 'most annoying' TV ad in the UK during the time it was running (with the Daz Doorstep challenge 2nd), according to studies.  However, during that period sales of chicken tonight accounted for a massive percentage of ready-made chicken sauces in jars (and the success was off the back of the tv ad campaign).  The reason being that although everyone though crap ad they didn't associate that with a crap product.  Even though it probably was.

Where did I get that from - someone who worked for Unilever and was lecturing about advertising when I was at uni in about 1995.  So that's my sauce.  Don't know if there's anything to substantiate that though.

A bit of trivia.  The 'tick follows tock' Guinness ad was voted as the 'best' tv commercial by someone or another.

Another annoying advert which actually worked really well for the product was the shake and vac advert with that crazy singing woman, there's a nice clollection on you tube, some classics from the 70's:

Fudge
Fruit and Nut
Turkish Delight
Sugar Puffs - Honey Monster

http://uk.youtube.com/watch?v=OC4mxiJZqK8&feature=channel_page


Geo