Here's an interesting one tucked away in the adjudication pages of the Advertising Standards Authority.
http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_46921.htmSomeone complained about an advert which featured Annette_15 because, when that username was seen in conjunction with the slogan 'online experience is measured in games, not years' it implied she was only 15 years old.
Not only that but, much worse for Betfair, the ASA noticed that the advertising code 57.4(n) says that 'No one who is, or seems to be, under 25 years old may be featured gambling
or playing a significant role'.
The upshot of this is that the ASA have told Betfair not to use Annette in any UK targeted advertising and Betfair have agreed.
Seeing as the code says that merely appearing to be under 25 breaks the rules this may mean the end of seeing Tikay in adverts for Sky Poker.