Sky Poker & blonde.

[TightEnd]

On the home page there are advertising banners for Sky Poker ,sky bet etc ....but nothing else there is a lot of advertising space for more.... maybe ...even non poker related businesses
IE in the lounge you could have any number of business advertised?

just sayin

The current sponsorship is an exclusive one, no other poker room banners

We have had non poker room banners up eg CardShark, Watches4U  and would do so again

Not as easy as you might think to attract non poker advertisers to a poker site. 

[leethefish]

how much does it cost? pm me if you cant post plesase tighty

[MANTIS01]

Next instalment in The Blonde Poker Open marketing strategy:

So we replace all the general sky banners with Click here to play in The Blonde Poker Open with sky. Because members are logged onto the forum we could personalise that invitation so for example when I log onto the forum the banners I see are MANTIS01 Click here to play in The Blonde Poker Open. This is a powerful psychological shift in emphasis moving from a general advertisement for general play to a personal invitation for a specific event. The mistake Blonde makes (if I can be so bold, sorry for causing offence etc..) is that you leave it up to the customer and in sales/marketing if you wait for the customer to make a decision you will be waiting a long time. You need to herd your client base like sheep into a pen. So in this example you are herding forum users into the pen that is sky and you’re using a forum specific event to do it rather than a random general banner. Put simply, for Blonde users The Blonde Open is a more potent sheepdog for driving traffic than the vague please open a sky account sometime soon.

If a member clicks to play they are taken straight to the lobby of the comp on sky (after installation of software). Terms of Blonde membership include data share with sky so no need to go through all the laborious personal details again because you inputted them when you joined the forum. So you go straight to the lobby and the cashier will prompt you to deposit funds to play. Hey presto an activated sky account with real money deposit in an instant. This has simplified and quickened the whole process.  Additionally, you are asked whether you want to opt into playing The Open when you first register for the forum so are prompted to play right from the start. Lots of fun can be had with this marketing strategy eg when a member is registered for The Open their name changes to Gold/Blonde on the forum and hence further subtle psychological pressure is applied on others to register.

What’s more the crown jewels for marketing on this forum for sky is Tikay who often feels compromised but I don’t know why. Sky and Blonde have a fantastic opportunity to use that mutual association for the benefit of both parties. I can see why sky executives would conclude the sponsorship cannot work in its current format but it’s quite another thing to decide its unworkable altogether. With some creative thinking and a more dynamic approach it could undoubtedly be a success. Lots more scope in the non-member live updates market as well but shit I late for work now.

[Delboy]

Tightly
I know blonde have an online shopping link for other sites but could you not make it easier to find, like a link at the top of the forum page, ala the news box.
plenty of people shop online, myself included, but at present I just use these sites when I could be using your links.

Never even seen them before. I assume many, like me, have the forum home page bookmarked so never see the actual home page.

Tighty have you considered placing banners within the sigs of some of the long time posters/ Mods? say Kinboshi will be the amazon mod, Vinny the Watches 4 u mod etc. People will have no trouble finding the links then...

[leethefish]

Tightly
I know blonde have an online shopping link for other sites but could you not make it easier to find, like a link at the top of the forum page, ala the news box.
plenty of people shop online, myself included, but at present I just use these sites when I could be using your links.

Never even seen them before. I assume many, like me, have the forum home page bookmarked so never see the actual home page.

great idea

Tighty have you considered placing banners within the sigs of some of the long time posters/ Mods? say Kinboshi will be the amazon mod, Vinny the Watches 4 u mod etc. People will have no trouble finding the links then...

[Raman]

I think banning Mantis might be a good idea.

[Laxie]

I think banning Mantis might be a good idea.

That's pretty random.  Besides, Mantis is deffo a keeper.

[Claw75]

I think banning Mantis might be a good idea.

That's pretty random.  Besides, Mantis is deffo a keeper.

lol yeah - let's ban someone for throwing some ideas into the mix

[Raman]

I think banning Mantis might be a good idea.

That's pretty random.  Besides, Mantis is deffo a keeper.

lol yeah - let's ban someone for throwing some ideas into the mix

His ideas are pretty terrible though and there are guys posting in this thread who work within this business saying so, yet he continues to harp on. 

[bobAlike]

I think banning Mantis might be a good idea.

That's pretty random.  Besides, Mantis is deffo a keeper.

lol yeah - let's ban someone for throwing some ideas into the mix

His ideas are pretty terrible though and there are guys posting in this thread who work within this business saying so, yet he continues to harp on. 

Lol, let's all hate Mantis because we can't make our own minds up.

[mulhuzz]

Next instalment in The Blonde Poker Open marketing strategy:

So we replace all the general sky banners with Click here to play in The Blonde Poker Open with sky. Because members are logged onto the forum we could personalise that invitation so for example when I log onto the forum the banners I see are MANTIS01 Click here to play in The Blonde Poker Open. This is a powerful psychological shift in emphasis moving from a general advertisement for general play to a personal invitation for a specific event. The mistake Blonde makes (if I can be so bold, sorry for causing offence etc..) is that you leave it up to the customer and in sales/marketing if you wait for the customer to make a decision you will be waiting a long time. You need to herd your client base like sheep into a pen. So in this example you are herding forum users into the pen that is sky and you’re using a forum specific event to do it rather than a random general banner. Put simply, for Blonde users The Blonde Open is a more potent sheepdog for driving traffic than the vague please open a sky account sometime soon.

If a member clicks to play they are taken straight to the lobby of the comp on sky (after installation of software). Terms of Blonde membership include data share with sky so no need to go through all the laborious personal details again because you inputted them when you joined the forum. So you go straight to the lobby and the cashier will prompt you to deposit funds to play. Hey presto an activated sky account with real money deposit in an instant. This has simplified and quickened the whole process.  Additionally, you are asked whether you want to opt into playing The Open when you first register for the forum so are prompted to play right from the start. Lots of fun can be had with this marketing strategy eg when a member is registered for The Open their name changes to Gold/Blonde on the forum and hence further subtle psychological pressure is applied on others to register.

What’s more the crown jewels for marketing on this forum for sky is Tikay who often feels compromised but I don’t know why. Sky and Blonde have a fantastic opportunity to use that mutual association for the benefit of both parties. I can see why sky executives would conclude the sponsorship cannot work in its current format but it’s quite another thing to decide its unworkable altogether. With some creative thinking and a more dynamic approach it could undoubtedly be a success. Lots more scope in the non-member live updates market as well but shit I late for work now.

part in bold makes sense and does work - often when you donate/pay a subscription.

[Delboy]

I'm loving the Mantis love in this thread

[leethefish]

I'm loving the Mantis love in this thread

i don't understand why think i am missing something ....again!

[tikay]

I'm loving the Mantis love in this thread

i don't understand why think i am missing something ....again!

He happens to be better qualified than most on this thread to debate business ideas, he has a proven track record in business, he is articulate, intelligent, & presents his cases well. From that you can suss why he get so muck stick on here. I would rather heed his business advice than almost any other Member here.

I will explain the "Mantis" thing in my Diary later today, Lee, please let's not derail the thread further. Thank you.

[leethefish]

ffs i was not trying to i was supporting mantis and could not understand the hostility towards him