The interesting part of this press release, I thought, was the players getting a %age of revenues. Not something that you've seen too often to date
Edited version of the press release
iSeriesLIVE introduces in-action betting, streamed over the internet, with poker's biggest names
19 March 2012 (London, England) – Poker Royalty, LLC today launches iSeriesLIVE, a ground breaking new interactive poker series that allows consumers to watch top poker players – live with hole cards exposed – and bet on the action as it happens.
IseriesLIVE is the next step in poker's evolution. The series enhances the way the public watches and engages with poker events online – providing viewers wit the opportunity to feel the same rush and excitement as the pros.
The first event takes place in Dublin, Ireland, on April 5th at 18:00 (WET). This launch event is a promotional € 10,000 buy-in, winner takes all, ten person shoot-out featuring some of the biggest names in poker including Daniel Negreanu, Phil Hellmuth, Carlos Mortensen and Dave “Devilfish” Ulliott. Future events will include 36 person, six max no-limit hold-em, heads up tournaments and more.
Players will be sequestered in all iSeriesLIVE events with no access to mobile devices or outside influences. Online viewers will be able to bet on a number of real-time scenarios including odds to win the table that change on evolving chip stacks, next player eliminated, “last longers” and the flop (red or black).
For this promotional event, live betting will be offered exclusively via sports-book giant Paddy Power.
“For poker to continue to grow, the game needs to become more immediate to our fans” said 11-time bracelet winner Phil Hellmuth. “By allowing fans to view a poker event as it actually happens, with hole cards exposed, and bet on the action just as they wood on football or horse racing, iSeriesLIVE can help take our game to the next level”
Another unique element about iSeriesLIVE is the events financial structure. Thanks to the pioneering efforts of Poker Royalty, each player will actually receive a revenue split of all money that is bet on or against them during the live events – making this the first time in poker history that all participating players have the opportunity to make money while playing in a poker tournament.
“We're all about finding new ways to help players make money” says Brian Balsbaugh, founder of Poker Royalty. “With iSeriesLIVE participating players have the opportunity to share in the profits of the event while fans of the game get to live vicariously through their favourite pros as they bet on the action. It's an exciting step in the overall growth of the game”.
Live betting is only offered in PaddyPower licensed and regulated markets.
For more information on iSeriesLIVE
www.iserieslive.com
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