Did someone mention mention gambling gameshow??

Well here I am the gambling gameshow legend

and I will try not to mention Casino Casino too much. From my own experience I can back up Ironsides comment, in that I was gambling with pretend money and made large speculative bets that i would never do if it was my money.
I would imagine the punters will be trying for longer odds and you could end up with very few wins and maybe one flukey win taking home the money. I probably fall in to the category of going on any show within reason to get on the telly, but too be honest i wouldn't gamble £1000 of my own to do this.
The premium rate phone idea is probably sound as it spreads the cost and you are more likely to get a wider range rather than just pro/semi pro punters, or those with more money. Another idea would be to run a poker tournament with a nominal buy in with the winners going on the show, obviously need enough entering to cover the money needed. Along the same lines as many other poker shows. This also gives the TV Company the opportunity to have a sponsorship tie in with one of the online poker/casino companies.
Anyway an interesting post and responses, good luck with the show.