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Author Topic: New Sponsor  (Read 2707 times)
tikay
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« on: January 20, 2010, 10:32:32 AM »

I do not want to take the spotlight off Mr Rutter's splendid news, so I started a different Thread for this.

Did you spot this purler at the end of that Press Release?

"....After three successful years in partnership with Blue Square Poker, the Tour this year welcomes a new sponsor in gcasino. com, the online incarnation of the fastest growing casino brand in Britain, which will be the home of GUKPT online qualifiers.....".

How extraordinary!

Note that both companies - Blue Square & Grosvenor - are in common ownership, & share a common Office I think.

1) Why on EARTH would the Parent company support 2 almost identical companies, thus halving the value & benefit of the promotional spend?

2) What does this mean for Blue Square?

Intriguing.

Jamie - wanna share anything with us?
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« Reply #1 on: January 20, 2010, 10:37:37 AM »

Wich network will/is gcasino running on ?
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Jon MW
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« Reply #2 on: January 20, 2010, 10:39:26 AM »

I thought they were abandoning the Blue Square brand and just sticking with gcasino
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« Reply #3 on: January 20, 2010, 10:50:28 AM »

They are both on iPoker.

Its a good question Tikay, I could understand if they were rebranding to GCasino, as obviously that is the recognised brand for the live part of their operation. I presume GCasino is one of those sub-skin thingies, so I presume the costs are lower than running a normal skin.
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tikay
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« Reply #4 on: January 20, 2010, 10:56:00 AM »

They are both on iPoker.

Its a good question Tikay, I could understand if they were rebranding to GCasino, as obviously that is the recognised brand for the live part of their operation. I presume GCasino is one of those sub-skin thingies, so I presume the costs are lower than running a normal skin.

Agreed Barry. But the Sponsors of the splendid & successful GUKPT Tour were Blue Square. Now it's GCasino. com.

That's my curiosity, & I'm not being in any way critical of anything. Just interested.

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« Reply #5 on: January 20, 2010, 10:58:54 AM »

They are both on iPoker.

Its a good question Tikay, I could understand if they were rebranding to GCasino, as obviously that is the recognised brand for the live part of their operation. I presume GCasino is one of those sub-skin thingies, so I presume the costs are lower than running a normal skin.

Agreed Barry. But the Sponsors of the splendid & successful GUKPT Tour were Blue Square. Now it's GCasino. com.

That's my curiosity, & I'm not being in any way critical of aything. Just interested.

Will the excellent Mr Raab still be involved?
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« Reply #6 on: January 20, 2010, 11:03:23 AM »

Is it possibly that preparation is being made for one day the assets of Rank not being under the same ownership?

I mean you have G Casino/Grosvenor..UK market leader, plenty of assets, returns protected by gambling acts largely preventing new competition...but which had no online asset to promote its "offer". Give it www.gcasino.com through which it can cross-promote to what must be a substantial mailing list of members containing pretty much anyone who is interested in playing Poker in the UK, and online casino games.....

and all of a sudden if the day came when Blue Square was no longer part of rank, for whatever reason, then the G Casino online brand is up and running...increasing one assumes the value of G Casinos overall

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tikay
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« Reply #7 on: January 20, 2010, 11:15:31 AM »

They are both on iPoker.

Its a good question Tikay, I could understand if they were rebranding to GCasino, as obviously that is the recognised brand for the live part of their operation. I presume GCasino is one of those sub-skin thingies, so I presume the costs are lower than running a normal skin.

Agreed Barry. But the Sponsors of the splendid & successful GUKPT Tour were Blue Square. Now it's GCasino. com.

That's my curiosity, & I'm not being in any way critical of aything. Just interested.

Will the excellent Mr Raab still be involved?

The GUKPT could not function without Mr Raab, imo.

But I don't believe he works for Blue Square these days - he works for Grosvenor. Who own Blue Square & GCasino com. Wink
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« Reply #8 on: January 20, 2010, 11:16:21 AM »

Is it possibly that preparation is being made for one day the assets of Rank not being under the same ownership?

I mean you have G Casino/Grosvenor..UK market leader, plenty of assets, returns protected by gambling acts largely preventing new competition...but which had no online asset to promote its "offer". Give it www.gcasino.com through which it can cross-promote to what must be a substantial mailing list of members containing pretty much anyone who is interested in playing Poker in the UK, and online casino games.....

and all of a sudden if the day came when Blue Square was no longer part of rank, for whatever reason, then the G Casino online brand is up and running...increasing one assumes the value of G Casinos overall



Decoded = they might sell Blue Square?
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« Reply #9 on: January 20, 2010, 11:23:05 AM »

No idea, but not sure why you'd have two online brands and drop one as the sponsor of your flagship events and create another with extra cost, customer confusion likely, mixed marketing messages and so on.
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« Reply #10 on: January 20, 2010, 04:03:19 PM »

I was going applaud you for being eagle-eyed Tony, but then I remembered that this message had already been communicated more prominently in the main GUKPT press release from Jon on Monday...  Wink

The main reason for this really is to make the link between the live Tour and the online poker product as seamless as possible.  As marketing budget decreased from the launch year of the GUKPT with TV coverage etc, making people aware of the link between the GUKPT and Blue Square became more difficult - especially when the Grosvenor and G brands got thrown into the mix.

The majority of the GUKPT events are now held in G Casinos, and we have only recently launched a smart new online casino under the same brand.  It made sense to harness the marketing activity around this to include the GUKPT as well and launch a new G Casino Poker product.  This will make it much easier to convert live players online to a brand that they are already familiar with - rather than push them to Blue Square which they may not be aware of or understand the link.

Blue Square has always been predominantly a sportsbook brand and will continue to exist as such - with poker remaining one of the additional products offered to that customer base.  It will continue to host GUKPT qualifiers alongside the new G Casino Poker brand, and in terms of promotions etc. they will both offer the same range of rewards and offers.  The only difference will be where new players are recruited from.
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tikay
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« Reply #11 on: January 20, 2010, 04:11:58 PM »

I was going applaud you for being eagle-eyed Tony, but then I remembered that this message had already been communicated more prominently in the main GUKPT press release from Jon on Monday...  Wink

The main reason for this really is to make the link between the live Tour and the online poker product as seamless as possible.  As marketing budget decreased from the launch year of the GUKPT with TV coverage etc, making people aware of the link between the GUKPT and Blue Square became more difficult - especially when the Grosvenor and G brands got thrown into the mix.

The majority of the GUKPT events are now held in G Casinos, and we have only recently launched a smart new online casino under the same brand.  It made sense to harness the marketing activity around this to include the GUKPT as well and launch a new G Casino Poker product.  This will make it much easier to convert live players online to a brand that they are already familiar with - rather than push them to Blue Square which they may not be aware of or understand the link.

Blue Square has always been predominantly a sportsbook brand and will continue to exist as such - with poker remaining one of the additional products offered to that customer base.  It will continue to host GUKPT qualifiers alongside the new G Casino Poker brand, and in terms of promotions etc. they will both offer the same range of rewards and offers.  The only difference will be where new players are recruited from.

Thank you! Perfectly explained, & all wholly logical.

Presumably Blue Square as an Online Poker Room will now gradually be wound down, with the players migrated to GCasino com.

Inevitable, I suppose. I have had many happy times there, especially in the Tribeca days.
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« Reply #12 on: January 20, 2010, 04:25:28 PM »

I was going applaud you for being eagle-eyed Tony, but then I remembered that this message had already been communicated more prominently in the main GUKPT press release from Jon on Monday...  Wink

The main reason for this really is to make the link between the live Tour and the online poker product as seamless as possible.  As marketing budget decreased from the launch year of the GUKPT with TV coverage etc, making people aware of the link between the GUKPT and Blue Square became more difficult - especially when the Grosvenor and G brands got thrown into the mix.

The majority of the GUKPT events are now held in G Casinos, and we have only recently launched a smart new online casino under the same brand.  It made sense to harness the marketing activity around this to include the GUKPT as well and launch a new G Casino Poker product.  This will make it much easier to convert live players online to a brand that they are already familiar with - rather than push them to Blue Square which they may not be aware of or understand the link.

Blue Square has always been predominantly a sportsbook brand and will continue to exist as such - with poker remaining one of the additional products offered to that customer base.  It will continue to host GUKPT qualifiers alongside the new G Casino Poker brand, and in terms of promotions etc. they will both offer the same range of rewards and offers.  The only difference will be where new players are recruited from.

Thank you! Perfectly explained, & all wholly logical.

Presumably Blue Square as an Online Poker Room will now gradually be wound down, with the players migrated to GCasino com.

Inevitable, I suppose. I have had many happy times there, especially in the Tribeca days.

Doubt it just another brand.
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« Reply #13 on: January 20, 2010, 04:27:17 PM »

I was going applaud you for being eagle-eyed Tony, but then I remembered that this message had already been communicated more prominently in the main GUKPT press release from Jon on Monday...  Wink

The main reason for this really is to make the link between the live Tour and the online poker product as seamless as possible.  As marketing budget decreased from the launch year of the GUKPT with TV coverage etc, making people aware of the link between the GUKPT and Blue Square became more difficult - especially when the Grosvenor and G brands got thrown into the mix.

The majority of the GUKPT events are now held in G Casinos, and we have only recently launched a smart new online casino under the same brand.  It made sense to harness the marketing activity around this to include the GUKPT as well and launch a new G Casino Poker product.  This will make it much easier to convert live players online to a brand that they are already familiar with - rather than push them to Blue Square which they may not be aware of or understand the link.

Blue Square has always been predominantly a sportsbook brand and will continue to exist as such - with poker remaining one of the additional products offered to that customer base.  It will continue to host GUKPT qualifiers alongside the new G Casino Poker brand, and in terms of promotions etc. they will both offer the same range of rewards and offers.  The only difference will be where new players are recruited from.

So my G Casino you can earn loyalty points inside (I have enough for a pint right now) can we align our GCasino online account with our live GCasino account (so I can save up for two pints)?
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« Reply #14 on: January 29, 2010, 10:21:15 AM »


So my G Casino you can earn loyalty points inside (I have enough for a pint right now) can we align our GCasino online account with our live GCasino account (so I can save up for two pints)?

That is certainly the plan.  However the Points Scheme hasn't rolled out across all the live casinos yet so the data geeks may take a little while to hook it up online as well.

Hopefully I'll be able to arrange some sort of interim solution though, where Points earned online can be converted for local tourno entries or food/drink vouchers etc.
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