GreekStein
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« on: May 19, 2010, 12:03:05 PM » |
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Hi all,
At work we're currently looking into advertisers and brands that make claims about their products that aren't necessarily true, particularly in the sense that they aren't backed up by scientific evidence.
Things like 'guaranteed to make you feel younger' or 'will help reduce wrinkles' are what we're after.
Brands/Advertisers/Products that use these kinds of things as straplines are perfect.
Any suggestions are great.
Thanks.
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@GreekStein on twitter.
Retired Policeman, Part time troll.
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Dingdell
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« Reply #1 on: May 19, 2010, 12:11:21 PM » |
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Hi all,
At work we're currently looking into advertisers and brands that make claims about their products that aren't necessarily true, particularly in the sense that they aren't backed up by scientific evidence.
Things like 'guaranteed to make you feel younger' or 'will help reduce wrinkles' are what we're after.
Brands/Advertisers/Products that use these kinds of things as straplines are perfect.
Any suggestions are great.
Thanks.
Almost all slimming teas/slimming tablets shown in the sunday papers etc etc. I remember the programme which ended up making Boots loads of money because it recommended their 'protect and perfect' range which was backed by scientific evidence. According to the prog if I remember properly if it says 'clinically proven' that doesn't mean its scientifically proven, just tested on people who then give their opinion on its efficiency. Not sure what the ASA ruling is on this but I know it has to be ver a certain percentage of people 'agree' before they can show the stats. |
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LeedsRhodesy
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« Reply #2 on: May 19, 2010, 12:53:45 PM » |
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Text message sent
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thetank
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« Reply #3 on: May 19, 2010, 12:59:21 PM » |
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Personally I don't think there should be any advertising restrictions. Cigarette companies should be allowed to run ads that claim using their product makes you look cool and cures impotence if they want to. Or an ad claiming that eating loads of sweeties are good for your skin and will make you bum smaller.
At least that would encourage more independant thought, and a fairer set of standards across all industries. The marketplace will take care of the very worst ones, consumers get to veto channels and channels get to veto ads.
At the moment you've got a ridiculous amount of regulations set in place by some well meaning but fking expensive quango that prohibits alcohol adverts to include any sort of subtle or implied suggestion that using their product will increase your chance of having sex.
Meanwhile the makers of spray deodarant can go as nuts as they want to in this regard. It hardly seems fair to me.
Some industrys are stifled by not being able to compete by making TV ads that they want. It's all got to be expensive fucking wierd shit so it's memorable and sells the brand without breaking regulations as to what they can and can't imply.
Sell your gold and your car, insure your car, had an accident at work and consolodate your debt people all seem to do ok. Why not let's encourage a bit of economic growth in other industrys too?
/rant
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For super fun to exist, well defined parameters must exist for the super fun to exist within.
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GreekStein
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Posts: 20728
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« Reply #4 on: May 19, 2010, 01:23:06 PM » |
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thanks for the derail tankard.
Specifically looking for TV ads.
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@GreekStein on twitter.
Retired Policeman, Part time troll.
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outragous76
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« Reply #5 on: May 19, 2010, 01:35:19 PM » |
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im not sure if this counts as they dont "say" anything, but the gilette ads where that pretty boy runs the "razor" across his chin at 100 mph
tilts me no end
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".....and then I spent 2 hours talking with Stu which blew my mind.........."
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david3103
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« Reply #6 on: May 19, 2010, 01:38:11 PM » |
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Lynx adverts ...
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It's more about the winning than the winnings
5 November 2012 - Kinboshi says "Best post ever on blonde thumbs up"
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StuartHopkin
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« Reply #7 on: May 19, 2010, 01:41:52 PM » |
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BRING ON THE TRUMPETS!
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paulhouk03
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« Reply #8 on: May 19, 2010, 01:44:15 PM » |
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keeps hunger locked up till lunch.
no it doesnt i am hungry after 2 hours!
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Just me
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gatso
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« Reply #9 on: May 19, 2010, 01:51:56 PM » |
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webuyanycar.com won't give me a valuation on a 1975 trabant
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If you get to the yeasty clunge you've gone too far
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Ironside
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« Reply #10 on: May 19, 2010, 01:59:30 PM » |
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men cant help acting on impulse
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I am the master of my fate
I am the captain of my soul.
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Claw75
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« Reply #11 on: May 19, 2010, 01:59:53 PM » |
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Cigarette companies should be allowed to run ads that claim using their product makes you look cool
that is true tho  |
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"Arguing with idiots is like playing chess with a pigeon....no matter how good you are the bird is going to shit on the board and strut around like it won anyway"
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thetank
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« Reply #12 on: May 19, 2010, 02:05:16 PM » |
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thanks for the derail tankard.
sorry bout that Claw, just looked at your sig there. Does Rick Astley still gig do you know? |
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For super fun to exist, well defined parameters must exist for the super fun to exist within.
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LeedsRhodesy
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« Reply #13 on: May 19, 2010, 02:05:57 PM » |
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webuyanycar.com won't give me a valuation on a 1975 trabant
Webuyanycar owned buy Carcraft imo stay away well away |
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Claw75
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« Reply #14 on: May 19, 2010, 02:07:05 PM » |
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thanks for the derail tankard.
sorry bout that Claw, just looked at your sig there. Does Rick Astley still gig do you know? aye http://www.songkick.com/artists/81555-rick-astley |
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"Arguing with idiots is like playing chess with a pigeon....no matter how good you are the bird is going to shit on the board and strut around like it won anyway"
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