It would appear Genting have been forced to react already. There has been significant imrovement in G's schedule and Genting have reacted apparently. There has been a noticable increase in the amount of players in just the last week with knocked out tourney players then migrating to cash (where I can out fish them for a bit 

  )
You would have thought the new player in town would be trying to lead, but it appears they are followers. Not even any added or guarantees for their regular tourneys, which to be fair is what most people play.
http://www.gentingcasinos.co.uk/club/sheffield/poker/I said that competition would help, but it seems Genting throwing money at us in September did nothing to gain any regular business. I am sure Grosvenor are happy to lose customers for one big comp a month a keep the players for the other 27ish days of the month.
Poker Tournaments
Date Name  Start Time Game Type Type Buy In Chips  Guarantee/Added  
Tuesday 8th January  Tuesday £20 Deepstack  20:00  NL Hold 'Em  Freezeout  £20+ £3  30000  -  
Wednesday 9th January  Wednesday £15 Turbo  20:00  NL Hold 'Em  Freezeout  £15+ £3  15000  -  
Thursday 10th January  Thursday 1st Chips Free + Unlimited Re-Buys  20:00  NL Hold 'Em  Rebuy  £0+ £3  5000  -  
Friday 11th January  Friday £10 + 1R/A  20:00  NL Hold 'Em  Rebuy  £10+ £3  7000  -  
Saturday 12th January  Saturday £15 + 2 £10R/A  20:00  NL Hold 'Em  Rebuy  £15+ £3  7000  -  
Sunday 13th January  Sunday £50 Bounty (£30 Pot/ £20 Bounty)  20:00  NL Hold 'Em  Bounty  £50+ £3  15000  -  
Monday 14th January  Monday 1st Chips Free + 2 Re-Buys  20:00  NL Hold 'Em  Rebuy  £0+ £3  5000  -  
Tuesday 15th January  Tuesday £20 Deepstack  20:00  NL Hold 'Em  Freezeout  £20+ £3  30000  -