Tikay is correct in wanting a governing body.
I have spent a lot of time and money working in an industry that generates huge cash resources for a few select groups. Yet it is an industry that has over 2 million members! Unless poker is to be treated as a commercial venture where there are CLEAR guidelines and regulations supported and governed with the aim of supporting the players as well as the operators then it will not prosper.
There is little or no chance of poker having a voice as long as uneducated, narrow minded politicians and gaming board representatives who are bought off by the larger organisations control what is and is not acceptable.
The only way that poker will be accepted is if it creates a worldwide tour, appoints an official governing body, attracts serious main stream sponsors and secures several years TV rights. Then after 2 years if the tour is successful then it may be able to lobby for an independent review (which is what it will take for poker to have its own rules and guidelines). This will also needs to be supported by several prominent politicians and casinos.
I love poker and have had over 20 years of enjoyment in playing, meeting and working with the people that make it the most fascinating game there is. I only hope that there is enough momentum over the coming years to ensure that a regulatory body that understands poker and its players is formed. I for one would help this happen in any way I could.