Tips for Tikay

[redarmi]

Think I might've asked this question itt before but don't remember it being answered, why do bet365 regularly do this promo ? how is it profitable ?Will have to get involved, ldo, but no idea what to go with.

Also is backing Eng/Ita pre match and the draw post ko a terrible idea ?

It's all about "Acquisition" Ray.

Acquisition is key to any succesful Online Gaming Site, be it Betting, Poker, or whatever.

Look at it this way. These numbers are hypothetical, but not far from the truth.....

If we have an AVERAGE CPA (CPA - "Cost per Acquisition", (per new Client) ), of, say, £50, & our AVERAGE MPU (Margin Per Unique) is £100 per year, we make an average of £50 per unique. Multilply that by x,000 players, then factor in an average of, say, x years revenue or margin from each new Client, & you then have an assumed revenue per acquisition, or new Client.  As long as that assumed revenue is greater than the CPA, we are gonna make money on the thing.

So, if Bet365 "give us" £50, & sign up x,000 players off the back of that deal, we can assume they expect to earn a return of £x per acquisition.

Think about how much the AVERAGE betting Client loses per annum, & then compare that to, say an average CPA of  £50.

All figures are hypothetical.

Agree that is why they do it but it is only about acquisition if it is only available for new punters and they offer it to their existing punters too so it is about loyalty too.  As much as I dislike their approach to my own bets (I can't have any) I do admire them massively.  They have a truly amazing business and they have built it in 10% of the time of most of their rivals.  They do pretty much everything well.

[MereNovice]

Under Asian handicap but it has just been smashed I think.

Best 1.9 now.
I'm so slow, sorry.

Presumably 1.9 is nowhere near as appealing?

Can't get the staff these days......

I was trying to retain the thread's authentic "ditherage" feel.

[redarmi]

1.90 is okay so long as not with betfair but have less on.  Maybe £60 or something.  I am confident it will go off shorter.

[tikay]

Think I might've asked this question itt before but don't remember it being answered, why do bet365 regularly do this promo ? how is it profitable ?Will have to get involved, ldo, but no idea what to go with.

Also is backing Eng/Ita pre match and the draw post ko a terrible idea ?

It's all about "Acquisition" Ray.

Acquisition is key to any succesful Online Gaming Site, be it Betting, Poker, or whatever.

Look at it this way. These numbers are hypothetical, but not far from the truth.....

If we have an AVERAGE CPA (CPA - "Cost per Acquisition", (per new Client) ), of, say, £50, & our AVERAGE MPU (Margin Per Unique) is £100 per year, we make an average of £50 per unique. Multilply that by x,000 players, then factor in an average of, say, x years revenue or margin from each new Client, & you then have an assumed revenue per acquisition, or new Client.  As long as that assumed revenue is greater than the CPA, we are gonna make money on the thing.

So, if Bet365 "give us" £50, & sign up x,000 players off the back of that deal, we can assume they expect to earn a return of £x per acquisition.

Think about how much the AVERAGE betting Client loses per annum, & then compare that to, say an average CPA of  £50.

All figures are hypothetical.

Agree that is why they do it but it is only about acquisition if it is only available for new punters and they offer it to their existing punters too so it is about loyalty too.  As much as I dislike their approach to my own bets (I can't have any) I do admire them massively. They have a truly amazing business and they have built it in 10% of the time of most of their rivals.  They do pretty much everything well.

Yup, agree 100%. And no, even I cannot get a bet on with them!

I have total admiration for how well they have done.

I answered Ray just as to acquisition, but loyalty/churn etc are all in the mix.

And they WILL take bets from high rollers, "Priority Clients", just as all Online Bookies will. But only from the ones who they know to be long-term losers.

I'm not going to derail the thread with an idealogical debate, but if I owned ABC Bookies, I would not accept bets from long-term winning punters, either. Why would I?!

[tikay]

Under Asian handicap but it has just been smashed I think.

Best 1.9 now.
I'm so slow, sorry.

Presumably 1.9 is nowhere near as appealing?

Can't get the staff these days......

I was trying to retain the thread's authentic "ditherage" feel.

You need to get a LOT worse then. Had any of my "misclicks" yet?

For regular thread readers, Mere, & only Mere, has access to my "Off Thread Private Spreadsheet". And he can confirm, it is littered with "miscklicked" bets that I have removed from the official Thread accounts because I misclicked. Think I'm profitable on my misclicks, actually.....

[MereNovice]

1.90 is okay so long as not with betfair but have less on.  Maybe £60 or something.  I am confident it will go off shorter.

On.

redarmi   BetFred   Football   Euro2012: Germany v Greece   Greece+1.5   9/10   £60


Germany v Greece
Asian Handicap
Greece   90/100    +1.5
Total stake   £ 60.00
Estimated return   £ 114.00

[MereNovice]

I can confirm that tikay could misclick for England.

[MereNovice]

My current inclination is not to bet on any of the goalscorer recommendations.
I appreciate that they may all be value but since several different tips have been suggested I'm going to sit this one out, I think.
Let me know if I've missed something significant.

[redarmi]

I'm not going to derail the thread with an idealogical debate, but if I owned ABC Bookies, I would not accept bets from long-term winning punters, either. Why would I?!

It is an interesting discussion.  Perhaps we could start a new thread with it if there is enough interest.  To my mind there are a number of reasons to take sharp action:

1. To sharpen your prices.  If the whole world wants to be on Man Utd @ evens but my sharp guy wants to be on Liverpool in same game i can lay the mugs until the cows come home at top price.  If I don't have that steer I have to cut them at some point.

2. To bet them yourself.

3. Because if you give action you get action.  If I was a punter that wanted to have £35k on Germany @ 2/7 today I would want to go to a bookie that would want to lay me next week if I won.  If I am willing to put my money up shouldn't they be?

4. Because the fact punters not being allowed to win is not the message you want to send to your losing customers.  Lots of punters aspire to be winners. 

5.  Because I prefer them where I can see them.  If I throw them out they will come in again under a new name and they will have normal limits again.

Don't get me wrong I think winners should be restricted.  They have to be.  But offering £3.26 on a bet at evens on a regular market is, frankly, ridiculous.

[tikay]

I'm not going to derail the thread with an idealogical debate, but if I owned ABC Bookies, I would not accept bets from long-term winning punters, either. Why would I?!

It is an interesting discussion.  Perhaps we could start a new thread with it if there is enough interest.  To my mind there are a number of reasons to take sharp action:

1. To sharpen your prices.  If the whole world wants to be on Man Utd @ evens but my sharp guy wants to be on Liverpool in same game i can lay the mugs until the cows come home at top price.  If I don't have that steer I have to cut them at some point.

2. To bet them yourself.

3. Because if you give action you get action.  If I was a punter that wanted to have £35k on Germany @ 2/7 today I would want to go to a bookie that would want to lay me next week if I won.  If I am willing to put my money up shouldn't they be?

4. Because the fact punters not being allowed to win is not the message you want to send to your losing customers.  Lots of punters aspire to be winners. 

5.  Because I prefer them where I can see them.  If I throw them out they will come in again under a new name and they will have normal limits again.

Don't get me wrong I think winners should be restricted.  They have to be.  But offering £3.26 on a bet at evens on a regular market is, frankly, ridiculous.

I thunk that might be a better option, as it might get a bit hot, & I don't want to kill the mood in this thread!

[ACE2M]

My current inclination is not to bet on any of the goalscorer recommendations.
I appreciate that they may all be value but since several different tips have been suggested I'm going to sit this one out, I think.
Let me know if I've missed something significant.

i think we should have backed schurrle, was value.

[ACE2M]

reus first scorer my only play here

you're right about this, be surprised if he doesn't score. Playing as a striker pretty much.

[horseplayer]

ouch so ul there 14-1 backers

[JaffaCake]

I like the way they pronouce Schurrrrrrle's name, sounds like the way a Newcastle fan says Shola, would love to see Big Shola up front for Jerry

[hector62]

This game is like watching Arsenal v DTD Degens.