http://www.innovategaming.com/2012/02/888-com-teams-ryanair/Online gaming group 888.com has partnered with Irish airline operator Ryanair to roll out a gaming platform on the airline’s website.
The innovative gaming platform gives users the chance to wager virtual chips to earn flight vouchers. Players will be able to bet through the Ryanair website, playing online casino, poker, bingo and sportsbetting services operated by 888.com.
Ryanair boasts 500 million visitors to its website annually and believes the partnership will strengthen brand recognition for the Gibraltar-based gaming provider.
Stephen McNamaras, Communication Director at Ryanair, said, “Ryanair already delivers Europe’s lowest airfares and with 888.com we now deliver the best online gaming entertainment to half a billion annual visitors to Ryanair.com…
…The world’s first poker tournaments featuring Ryanair flight vouchers as prize money are sure to excite gaming and travel fans throughout Europe who will also find casino, bingo and sportsbetting on Ryanair.com.”