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Author Topic: Brand loyalty within the live Poker Industry - Dissertation  (Read 6745 times)
JGill_DTD
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« Reply #30 on: November 22, 2012, 05:26:49 PM »

No, I meant asking people via social media is not asking a representative cross section of poker players.

This, massively.

This is effectively screening, to get some ideas.

The detailed research that I will do later on will more than likely have to be done entirely irl, unless I do go down the online poker avenues
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ripple11
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« Reply #31 on: November 22, 2012, 06:02:54 PM »

survey filled in

gl
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smashedagain
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« Reply #32 on: November 22, 2012, 06:16:00 PM »

In. When's the reveal and what can we win?
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JGill_DTD
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« Reply #33 on: November 22, 2012, 08:18:05 PM »

In. When's the reveal and what can we win?

Will be a slim reveal in a week

And you can win a meal for 2 at Nando's, presuming you are paying and the other person is me
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smashedagain
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« Reply #34 on: November 23, 2012, 08:17:37 AM »

In. When's the reveal and what can we win?

Will be a slim reveal in a week

And you can win a meal for 2 at Nando's, presuming you are paying and the other person is me
lol
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PizzicatoXev
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« Reply #35 on: November 23, 2012, 08:28:57 AM »

Question 14 is slightly awkward because I am usually already playing the tournament anyway or I am not gonna play it at all for whatever reason...
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JGill_DTD
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« Reply #36 on: November 30, 2012, 11:45:35 AM »

Managed to get some good research done at GPS Sheff

Thanks for the feedback on questions, as said before this is a trial questionnaire and it has helped me realise what does and doesn't need to be included in future surveys, as well as more appropriate ways to word some of the questions.

I've spoken to my tutor who has said the more specific the better, it's about narrowing down the topic further and further.

Based on this my current topic, which is always subject to change is how well are people notified about Overlays in the run up to tournaments.

I had many responses saying that they felt they weren't notified often enough abotu possible overlays that were happening in big tournaments, and with the majority of people carrying out this questionnaire online I would expect these would be the people who would have the biggest opportunity to be informed about such occasions, nevermind those who rarely use the internet and tend to stay away from Social Media.

This will keep my studies fairly focussed on Social Media, as well as other mediums of communication. I think it will also be interesting as to whether people's opinions of casinos change based on whether they know Overlays happen every now and then, putting them in either a negative or positive light.
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« Reply #37 on: November 30, 2012, 12:36:15 PM »

IMO people are very desensitised to the constant social media bombardment these days.  I get stuff from places in Surrey, Blackpool, Scotland etc that I ain't ever been to.  Guys like Edler n Wighlesworth keeping my finger on their pulse in there lives as well as all the Dtd, genting & Gukpt stuff but I never block any of em.

 It must be quite hard to measure its effectiveness but nothing attracts flies to a shit fight as effectively as Barry Neville on his phone. I have been to a load of places where the initial runners for a gtd comp  is abysmal and within a short space of time Barry has got everyone from Sheffeild there Smiley

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kinboshi
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« Reply #38 on: November 30, 2012, 12:37:13 PM »

Sounds like a more suitable subject.  Be interesting to see the results. I'm guessing the impact of overlays and attracting players to tournaments is beyond the scope of the study?
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JGill_DTD
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« Reply #39 on: February 27, 2013, 03:19:10 PM »

Hi,

apologies I havent posted/updated this thread for a while.
It's been coming and going, thinking about peeling off in different directions.

I've been looking for theory regarding the field, which is obv very difficult to find. However I've now decided to change my direction to brand loyalty within the poker industry. This will analyse whether people are literally just searching for the biggest and best tournaments in regards to value, or have an emotional attachment with certain brands and poker tours.

I now have a finalised questionnairre online. I would greatly appreciate it if you could fill it in providing you tend to play live tournaments/on live tours. I need a sample size of 200, which will obviously be difficult for me to achieve due to being unable to ask anybody and everybody:

https://docs.google.com/forms/d/16muZpTzzCOX20Pt63-PtHZVzLigTDq4KYXSgdfSu04Q/viewform

Thanks again Smiley
« Last Edit: February 27, 2013, 03:20:54 PM by JGill_DTD » Logged

scotty77
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« Reply #40 on: February 27, 2013, 03:24:29 PM »

Done.

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JGill_DTD
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« Reply #41 on: February 27, 2013, 03:26:28 PM »

Done.



tyty Smiley
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roscopiko
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« Reply #42 on: February 27, 2013, 03:48:07 PM »

Done, blurb mentions leaving name and email but no option to do so on response.  PM for details if you like.
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« Reply #43 on: February 27, 2013, 03:50:45 PM »

thanks for letting me know. Copied and pasted the description from previous one, no longer need names/emails, will amend this.

Also tyty for filling in Smiley
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ruud
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« Reply #44 on: February 27, 2013, 04:50:15 PM »

Done
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