Brand loyalty within the live Poker Industry - Dissertation

[JGill_DTD]

Hi,

As some of you may know, after a year on placement I am now back into my final year of University at Newcastle, where I study Marketing.

Having to carry out a dissertation, I decided where better than to focus on The Poker Industry!

My question for this is currently "How much does social media have an impact on Live tournament Overlays within the UK", but this is work in progress, and may change it so it focus more on the impact that Social Media has on players who decided to opt for late registration.

I've set this thread up as obviously I will need to carry out plenty of research, and would love to get as much help as possible from the Blonde Poker Community since I know you are a friendly, helpful bunch. It will probably involve questionnaires, as well as occasional cries in case anyone knows where I can obtain specific info from which I've been looking for. I may run this as an ongoing blog, not sure yet, possibly not.

My first question however, is does anyone know where I can get a list of the biggest poker tournaments to happen within the UK (prize pool and/or players)? been searching for a good couple of days off and on and just can't seem to get the information anywhere.

Thanks in advance to all, even if you are just dropping by to flutter an eyelid.

[pokerfan]

Hendon mob > database > festivals > Uk

[JGill_DTD]

Hendon mob > database > festivals > Uk

Sadly it doesn't rank the poker tournaments based on prizepool or players, just lists all the tournaments its reported

I presume there is a way to find it through Hendon as I know you can get all time money lists for venues and such (Rastafish forever telling me he should be higher up on the all time money list at DTD) but unsure how to go about it

[iangascoigne]

I am sure it will be a riveting read :-)

[tight4better]

Looking forward to this.

[Waz1892]

http://www.tptk.com/past-events/

not sure if this helps....copy and paste into a spreadsheet would allow you to delete events and put them in buy in order?

[JGill_DTD]

http://www.tptk.com/past-events/

not sure if this helps....copy and paste into a spreadsheet would allow you to delete events and put them in buy in order?

thanks for the look, I don't require buyin's though, purely prizepools and amount of players.
This way I can correlate them to the GTE put on the event, which should be easy enough to find.

[JGill_DTD]

Also if anyone has any ideas or ways I could go with this, please shout out.

As I said it's still very much in the works and there are multiple avenues that I could go down, I always find it a lot easier to develop ideas when I speak out loud and discuss them, as supposed to staring at the screen waiting for the ideas to create themselves.

I expect my first batch of primary research will be at GPS Sheff, will try and find out the reasoning behind players choices to late reg as well as how far they have traveled for the event.

[Ant040689]

fox poker give you a text quite often at the very start of play listing the overlay, and that has once been a reason for me going down there, but it is a trap, most people nowadays are finding it cool to miss the first couple of levels. But yeh, texting is effective, not quite social media, but you get my point.

[JGill_DTD]

fox poker give you a text quite often at the very start of play listing the overlay, and that has once been a reason for me going down there, but it is a trap, most people nowadays are finding it cool to miss the first couple of levels. But yeh, texting is effective, not quite social media, but you get my point.

yeah it definitely ties in with what I will be investigating, thanks

[kinboshi]

I'd be interested how you are going to determine causation and correlation in this. For example, DTD use social media to promote comps, but they also email, text, promote on their website and on the online cardroom, as well as advertise in the actual building.  Not sure how you'd determine if one particular element caused someone to play, or if it was a combination of a few of them and other things such as the influence of friends (who may or may not have been influenced by social media).  So just because someone saw a tweet or a post on facebook, it might not have been the key factor that influenced their participation. You can ask people, but they might not be that sure themselves.

Also, how do you pigeon-hole blonde?  Is it social media, or an advertising spend for DTD?

On top of all that, you're focusing on overlays in comps.  Does the presence of a guarantee in a comp mean that there will inevitably be more marketing and promotional efforts taken by the casino/cardroom, and therefore could it not be the presence of the guarantee is the thing impacting on the amount of social media effort.

[JGill_DTD]

I'd be interested how you are going to determine causation and correlation in this. For example, DTD use social media to promote comps, but they also email, text, promote on their website and on the online cardroom, as well as advertise in the actual building.  Not sure how you'd determine if one particular element caused someone to play, or if it was a combination of a few of them and other things such as the influence of friends (who may or may not have been influenced by social media).  So just because someone saw a tweet or a post on facebook, it might not have been the key factor that influenced their participation. You can ask people, but they might not be that sure themselves.

Also, how do you pigeon-hole blonde?  Is it social media, or an advertising spend for DTD?

On top of all that, you're focusing on overlays in comps.  Does the presence of a guarantee in a comp mean that there will inevitably be more marketing and promotional efforts taken by the casino/cardroom, and therefore could it not be the presence of the guarantee is the thing impacting on the amount of social media effort.

I already think i will make it more focused on the reasons behind late registration, whether social media is the key final communication influencing people to do so, or whether they just prefer to late reg because of the play. As you've said it's very difficult to gauge the strength one set of social media posts, when in effect they are there for reinforcement, keeping the casino in the consumers periphery.

I feel like it will have to focus on tournaments that tend to have an Overlay, as these are the bigger ones with Guarantees. They will be compared among eachother, as supposed to for instance the daily tournaments which of course are marketed in an entirely different way.

Many thanks for the post btw, it definitely helps me get a stronger image in my head of the direction I want this to go as well as what is/isn't feasible

[titaniumbean]

Overlays in and of themselves don't seem a big enough topic for a dissertation?!

[JGill_DTD]

Overlays in and of themselves don't seem a big enough topic for a dissertation?!

If anything I felt like it needed to be narrowed down to analyse

There seems to be so many factors that influence whether there is an Overlay on a tournament or not, I expect the majority to be external (people's holiday plans, busy footballing weekends, traffic, other tournaments on at this time, Big Vegas trips etc.) but some are internal such as marketing, satellites, the week it's on

I will be looking into both, ideally this will help provide an accurate way of predicting GTE's, as supposed to saying it got this many last time, lets hope it hits that many again. There doesn't seem to be a set framework of predicting this, although I imagine all places have their own methods of getting to a set GTE. But as I said in a perfect world thats what I will draw from this, I expect there to be too many different external factors that influence this to do so

[titaniumbean]

it feels like this could be fleshed out in about 20 minutes with Simon Trumper.

obv not trying to rain on your parade but it seems like such a niche thing, can't see how it could be padded out to dissertation length.

most comps don't even have guarantees, if they do and they get an overlay it will be reduced or it will be advertised more next time.


edit in general most places that do set guarantees, set ones they know they will hit, or they have conditional clauses, or they are French and just back out whilst lying.

The only place i've ever even seen 'aggressive' guarantees which favour the player is DTD, and DTD are not normal ldo.

Imo for somewhere like DTD, I wouldn't travel because there was value from an overlay, I would honestly travel because I wouldn't want Rob taking another hit even if they knew they would when they set the guarantee! Places in London constantly message me and I don't go there because I don't want them to do well!