I think a real toybox would be bought when the child was a baby, as nursery furniture.
I know kids have usually have more toys than fit in one box but I think a sturdy, personalised piece that would last them 10 years + would be worth a higher price tag especially if you could match it to your decor and it doubled as a seat.
A couple of small drawers for the little bits and pieces would be a great idea too!
Cheers young red, having a one year old myself I am surrounded by babies which was what first got me thinking about the toybox world being a good thing to go into as the amounts some people spend is insane to me personally. It's like anything really, I drive around in a heap of a car and refused to spend over £2.5k when I bought it, wife bought a £7k car. Some people spend £15 - £30k on a car.. all comes down to taste, how much you want it etc. etc.
Love the idea of taking it as a 10+ year investment! It's pennies if you work it out like that. Our boxes you choose the style, colour, what you want on it etc so you can match it to whatever you like.
Fwiw I think it's a good idea - all about market, they're are plenty of people who want cheap functional toy boxes....equally there are plenty of affluent, high disposable income yummy mummy's that live this sort of stuff and are happy to spend hubby's cash on products like this and tennis coaches. My ex would definitely have had a couple. Thin
I think it's all about being clear on who customers are, what the want and what they'd pay.
Oioiii Mr Conning. Any chance of getting that ex's number? Nothing to do with selling a box.

The website itself is going to be quite classy, almost an art gallery for toy boxes.. That might be my tag line "yummy mummys come spend your husband's $$$$"