Yesterday I went for a meeting with a client whom I have met about 10 times in the past 18 months and the 3rd time I met him at his offices a seagull dropped the most hideous amount of bird poo on me which was the first time in 20 years I had been shit on!
As we walked away from my clients office yesterday for a coffe this happened
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We immediately walked back for a quick wipe up of the rest of my arm and suit and walked past a couple of wino's with tenants extra in their hands who commented
"Mate you have bird shit all over you!"
with the other one piping up
"Thats lucky that is mate"
Obviously it didnt feel lucky at the time and also felt very much against the odds and I even contemplated buying a lottery ticket last night but decided not to (I wouldnt have won with the numbers I normally play) so I guess the lucky part must be that it's 100 yards from where we hopefully will be opening the venue.
Our "Great Big Mini Promotion" started today and overnight all the offices were decorated which coincides with the local papers of which we take extra pages for the duration and sing from the roof tops that if you were thinking of selling (we would expect to have an invote to a fair chunk of homes due to market share) and maybe were slightly undecided on who to use you might as well give yourself a 250/1 - 300/1 chance of winning a brand new £15'000 mini.
These are the offices
Leigh on Sea
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Thorpe Bay
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For the boys, the lovely Danielle with one page of the advert
( they are not real Vinny in case you wondered)
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The numbers for a promotion of this sort are that we expect an uplift in instructions that will more than pay for the marketing and purchase of the car so if we take the previous promotion which was the £99 one that got flamed in the press and buyers hated and got negative comments here, the phones never stopped ringing with vendors asking "whats that £99 thing about" and then we would go and see them.
Over the past 3 years on a quarterly basis we take on approximately 50 properties per office per branch and during that 3 months we took on 69 properties per office so an overall uplift of 19 properties which as of today our average fee in the pipelines is £3725 and each office over a sample size of 20 years (plenty) will sell 50% of what we take on the market (so 9.5 x £3725 = £35387.50 and of that 66% will always go through = £23355 in income per office) and that promotion cost us £20k to set up in terms of creation, marketing, leaflets, leaflet distribution and advertising so we actually banked an extra £50k in income that we never had!
This one is costing us £25k in total so it needs a similar result and will run to the end of May with the draw being done at the end of June when the BMW Mini dealers we are partnership with open a new showroom, plus we need to ensure that anyone who tries to just get an entry in the draw and lists on the 31st May is outside of the "cooling off period" of 14 days that we have to abide by.
More news on the restaurant next week....